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Supporting the digital launch of Microsoft Windows 8 operating system

The launch of a flagship product from the world’s largest software maker is always a challenging project. GraphicPeople leveraged its digital production expertise to support the launch of a new edition of the world’s most popular OS. The project involved producing Flash and rich media banners, Flash video for kiosks, electronic direct mailers (EDMs) and website landing pages, with simultaneous activation across 21 Asian countries in 12 languages.

Given the different stakeholders involved, precise coordination amongst all was a critical element from the beginning. However, a bigger challenge for the GraphicPeople team was delivering the required volume of digital assets within near-impossible deadlines. The studio leveraged its experience in digital production to put together several expert teams that would work in shifts and take up production, coordination and communication roles. The teams put in place contingency plans in case of mishaps because there would be no time for experimentation. Communications planning and time zone management helped optimize product review, feedback and brief preparation sessions with colleagues in Singapore, which was two hours ahead of Dhaka time.

A dedicated 16-member team worked for 10 days in three shifts, 18 hours a day, delivering 1300 production units of Flash banners and videos, EDMs and web pages. The centralized setup helped reduce costs and increase production and coordination efficiency. Customized workflow and project management tools reduced review and delivery times.

GraphicPeople’s digital team has come a long way since helping Microsoft launch its Windows 8 operating system globally. Constant training keeps the studio’s highly skilled digital production experts up to date on the latest digital production technologies and project management tools. Do you have high volume, multilingual digital production needs? Check out the full story of the Windows 8 digital launch here and get in touch if we can support you too.